Currently a resident of Batesville, Arkansas where he lives with his wife and mother of their three children, Ken Cross comes from humble beginnings, including a childhood that included picking potatoes alongside migrant workers. Though he nurses a lifelong love of politics and claims to have studied that subject since his earliest days, he has also filled his time as an assistant scoutmaster to a troop of boy scouts, as a construction worker and as a UAW foundry worker. His professional training is in engineering, though he now considers himself semi-retired from that field and currently works as a management consultant. Having once worked as a corporate executive, he has owned three different small businesses.
Cross gives an air of fiscal conservatism in many key areas, including his support for a balance budget and harsh criticism of deficit spending, as well as his calls for a simplified tax code (including a “flat tax” that harkens back to the ideals of his party's founder, Ross Perot), however he parts with the conservative base in other economic matters. Ken Cross is a strong proponent of social security and carefully avoids policy that might endanger that program. He believes in exploring potential alternative energy sources that many of those on the right might consider cost prohibitive. As such, he also supports environmental protection measures.
Cross is conditionally pro-life, with a belief in reluctantly permitting abortion in cases of rape, incest, and when the life of the mother is in danger. He criticizes the “nation-building” policies of the United States demonstrated in recent wars, and believes military action should be used only sparingly and overwhelmingly for homeland defense.
The primary contention of Ken Cross' campaign for president is that both major political parties cater almost exclusively to their own most extreme factions, leaving a majority of Americans disenfranchised. He believes that the interests of the United States are best served by strengthening the middle class, and remarks that this is most readily accomplished by electing a middle class president such as himself. A blend of fiscal and social conservatism meeting traditionally leftist energy with environmental concerns, and a staunch support for certain entitlement programs, his philosophies are comfortably unextreme and include elements that appeal to wider range of voters. However, that same mishmash of erstwhile separated ideologies put him at risk of being insufficiently orthodox to any one political base, potentially limiting his appeal when the time comes to cast ballots.